Van Leeuwen: Famous New York ice cream comes to Singapore, opens first overseas outlet
Good news, ice cream fans: Cult-favourite Brooklyn brand Van Leeuwen Ice Cream is opening in Singapore.
It joins the ranks of the countless world-famous brands that have set up shop in Singapore, ranging from donut expert Mister Donut to burger extraordinaire Honbo.
There’s little wonder as to why when you see the lines forming outside all the hottest new openings — Singaporeans crave new things.
So if you want to avoid a case of the FOMO, mark your calendars: Van Leeuwen Ice Cream will be opening its first-ever international outpost at Orchard Central shopping mall in early August.
More details will be provided closer to the launch.
What we do know though, is that the first 100 customers in line on opening day can snag themselves a custom-designed Van Leeuwen tote bag!
Other customers will receive a lucky token that has a chance to win limited-edition merchandise or more scoops via a gashapon machine (capsule vending machine).
If you haven’t heard of Van Leeuwen Ice Cream, the brand originated as an ice cream truck in 2008’s New York.
The brand was born when co-founder Pete Van Leeuwen noticed a shortage of trucks where New Yorkers could get good ice cream.
Today, Van Leeuwen has become famous for its French ice cream that’s made with double the amount of egg yolks and its feel-good vegan ice cream.
It has also since expanded to over 50 scoop stores in America.
Van Leeuwen’s Singapore store will be the brand’s first outlet beyond America’s borders and is a joint venture with Singapore F&B group Caerus Holding, who is behind other popular franchises such as Lady M and Mr Holmes Bakehouse.
While the Van Leeuwen Ice Cream’s Singapore menu isn’t set in stone yet, foodies can expect an array of satisfying French and vegan ice cream.
This includes classic flavours such as Sicilian pistachio, earl grey tea, and mint chip, alongside more sinful favourites such as honeycomb, marionberry cheesecake, praline butter cake and more.
Hopefully, there’ll be some unique Singapore-exclusive Van Leeuwen flavours announced, too.
Watch this space for updates!
For more ideas on what to eat, read our stories on where you can get sedap nasi padang in Singapore and the first local outlet of popular American smoothie brand, Jamba.
You can also book a ride to the Van Leeuwen ice cream’s Singapore outlet at Orchard Central when it opens in August.
Van Leeuwen Ice Cream
Orchard Central, 01-19/20, 181 Orchard Road
Nearest MRT station: Somerset
Open: TBA
Orchard Central, 01-19/20, 181 Orchard Road
Nearest MRT station: Somerset
Open: TBA
Evan Mua
Author
Evan started off writing about food on Instagram, before joining outlets such as Buro and Confirm Good to pursue his passion. His best work usually comes after his first whisky shot in the morning.
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