World’s first Coach Cafe opens in Singapore with bubblegum hues & retro American diner vibes

By Evan Mua April 13, 2023
World’s first Coach Cafe opens in Singapore with bubblegum hues & retro American diner vibes
The world’s first Coach Cafe comes with photogenic retro vibes. Photo: Evan Mua/HungryGoWhere
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Singapore’s aesthetic cafes had better be ready for a level up — because the world’s first Coach Cafe has just landed in Singapore.

Even though our Little Red Dot has no shortage of sleek cafes that are perfectly engineered for the best Instagram shots, the luxury fashion house is known for its chic and preppy sense of style that is clearly evident in this space, giving it an edge over the rest.

The new Coach Cafe can be found along Keong Saik Road, snuggled inside one of its rustic shophouse units. 

The entire building has been given a fresh coat of pastel pink paint to match the vibe — you definitely won’t miss it.

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You won’t miss its striking pink facade. Photo: Evan Mua/HungryGoWhere

The cafe is part of a one-of-a-kind multiconcept store that houses a range of experiences, from retail to art.

The IG-worthy cafe is located on the first floor. On the second storey sits a retail space featuring Coach merchandise, including some vintage and restored items. There’s also a customisation station to personalise your bag. 

This is followed by an immersive exhibition-like experience on the third storey, where you get to learn more about the heritage designer brand.

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Coach Cafe offers hearty all-day breakfast bites! Photo: Evan Mua/HungryGoWhere

Social media has been going crazy for the cafe decor, which boasts a striking retro American diner aesthetic that is enlivened with swathes of pastel yellow and bubblegum pink.

But it isn’t just a vanity project for Coach — the fashion house actually collaborated with popular homegrown cafe brand Brawn and Brains for the food and beverage offerings.

The menu isn’t incredibly extensive, with only a few all-day breakfast items and mains to choose from. 

But if you’re a big fan of hearty American-style grub, you’ll enjoy options such as the chicken and waffles (S$18).

A plate of crispy waffles with flavourful marinated fried chicken — what’s not to love?

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Brawn & Brains' popular donuts are available. Photo: Evan Mua/HungryGoWhere

We tried the classic pancakes (S$16) as well, but these were underwhelming for the price tag. The accompanying spreads such as the homemade kaya were decent, but the main star — the pancakes themselves — was starchy and bland.

Heftier bites are available in case your tummy is demanding a heavier meal — the fried chicken sandwich (S$18) and all-American cheeseburger (S$19). There’s also the option of a healthier Caesar salad (S$15).

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Coach Cafe’s coffee is handled by specialty coffee brand Brawn & Brains. Photo: Evan Mua/HungryGoWhere

Coach Cafe also offers Brawn & Brains’ signature donuts (from S$4.20) that come with quirky fillings such as zesty lemon curd (S$5.20) and cherries and cream (S$5.20).

Partnering with Brawn & Brains means the usual specialty coffee choices can be found on the menu, but if you’re not in the mood for a smooth cup of white (S$6), there’s the classic vanilla milkshake (S$10) for you to completely get into the retro American diner vibes.

Book a ride to its outlet.

Coach Cafe by Brawn & Brains

5 Keong Saik Road
Nearest MRT stations: Outram Park and Maxwell
Open: Thursday to Tuesday (9am to 3pm, 6pm to 9pm)

5 Keong Saik Road
Nearest MRT stations: Outram Park and Maxwell
Open: Thursday to Tuesday (9am to 3pm, 6pm to 9pm)

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Evan Mua


Evan started off writing about food on Instagram, before joining outlets such as Buro and Confirm Good to pursue his passion. His best work usually comes after his first whisky shot in the morning.

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