Subway’s Big Museum of Taste features sandwich trivia, cool photo spots, merchandise and more

What, exactly, does the B.M.T. in Subway’s Italian B.M.T. sandwich stand for?

If you’ve always wanted to know, you’ll find the answer to this burning question, alongside other quirky factoids, at Subway’s new Big Museum of Taste experience. 

Located at 11 Prinsep Link, it opens on Aug 10 and will run until Aug 30.

The exhibition spans more than 6,000 sqf and takes visitors down the highways and byways of Subway’s history, in addition to having plenty of picturesque photo spots for your social media feed. Did you know that Subway opened its doors in Singapore in 1996, for instance?

The cheekily named “SubBro” makes its debut here as Subway’s new mascot. Keep an eye out for him on your travels through the exhibit, which the Singapore Book of Records has billed as Singapore’s first sandwich-based museum.

Stop for snaps

Visitors start the tour by stepping into the shoes of a Subway sandwich artist. Get your cameras ready — there’s a replica sandwich counter, complete with aprons, mock bread loaves and a cookie display case. Bring your best smile and OOTDs for a good snap!

There’s also a cute photo spot with a mock cafe window and booth seating — all you need to recreate a scene from your favourite Korean drama or rom-com meet-cute moment.

Interactive games

Visitors will receive a near-field communication (NFC) tag that enables them to interact with the exhibits, play games and “collect” virtual sandwich ingredients across four zones.

Compete with friends to find out who’s the biggest Subway geek or exercise your right to vote for your favourite cookie flavours by tapping your NFC tags on the relevant terminals.

In Zones 3 and 4, your NFC tag helps you “collect” ingredients that will allow you to assemble a digital sandwich and generate a unique digital wallpaper for your devices.

It also kickstarts four games that draw inspiration from popular arcade titles such as Bishi Bashi, Para Para Paradise and Fruit Ninja.

The merchandise

End your museum tour with a visit to the gift shop and check out some limited-edition Subway swag. There are exclusive socks, pins, shirts, and plushies up for grabs, as well as free cookies and drinks if you’re feeling peckish.

How to gain entry

Tickets won’t be available for purchase at the museum. Visitors will have to spend S$12 at any Subway Singapore store to redeem a ticket or spend S$20 to redeem two. 

This applies to dine-in and takeaway orders only. Delivery app orders won’t be eligible for this promotion.

Children aged 11 years old and under may enter for free.

Before heading to the venue, visitors should also make a booking online and reserve their slot to prevent crowding.

Book a ride to Subway Singapore’s stores.