Good Morning Scones to launch takeaway store by year-end

By Azhar Aziz November 9, 2022
Good Morning Scones to launch takeaway store by year-end
Photo: Good Morning Scones/Instagram

Home-based bakery Good Morning Scones is aiming to open its first takeaway outlet by the end of November, it told the HungryGoWhere team on Tuesday (Nov 8).

In a series of Instagram stories posted a week ago, Good Morning Scones teased its followers on the takeaway store’s location, before finally revealing that it will be at Telok Blangah House. The venue is just a few minutes from HarbourFront MRT station and is located across VivoCity shopping mall. 

Good Morning Scones was founded by Ellane Ong in July 2020. The idea was born when Ong’s events-related business came to a halt due to the pandemic. Realising there weren’t many businesses offering quality scones at the time, Ong decided to jump on the opportunity of selling homemade scones.

While acknowledging that her decision to start the business was born out of impulse, Ong said she didn’t regret her leap of faith. 

She began experimenting with recipes, and in just one day, started an Instagram account and completed a photoshoot using the nostalgic “good morning” face towels as packaging for her baked goods — a look that is now iconic to the brand. 

Ong started opening up slots on Instagram every month for customers to make their orders. Her scones were so popular that they would sell out the moment slots were open. About a year later, she launched a website to take on orders in a more fuss-free manner.

At present, customers would have to pay a delivery fee or self-collect from her location at Fernvale. The takeaway store is, hence, a natural progression for the business.

Ong said that the takeaway store would serve the same items as its online menu, such as the popular plain scones that are moist and buttery. Customers can also buy seasonal items such as the savoury corn bacon scones.

Telok Blangah House, said Ong, “checks all the boxes” for its first foray into a physical store. It sits in a central location and the rent fits the budget. Moreover, the store can hold a huge commercial oven needed to bake the scones at scale. 

Building up to the launch, Ong said she was focusing on hiring the right people and training them before she explores adding new items to the menu. 

Book a ride to Good Morning Scones when it’s open.

Good Morning Scones

Telok Blangah House, 02-05, 52 Telok Blangah Road
Nearest MRT station: HarbourFront
Open: To be confirmed

Telok Blangah House, 02-05, 52 Telok Blangah Road
Nearest MRT station: HarbourFront
Open: To be confirmed


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Azhar Aziz

Author

Azhar loves to connect with people through his work and stories. After spending almost a decade in the tech start-up scene, he is now ready to share his passion for all things food.

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