Chagee partners with Tate to launch artwork-inspired limited-edition tea series and collectibles
Fine art meets the everyday in Chagee | Tate, a new partnership between the tea chain and the famed museum.
From July 3, a new limited-edition apple English breakfast tea and collectibles, drawing on three iconic still-life artworks featuring the fruit, will be available at Chagee Singapore stores.
This partnership pays homage to both eastern and western tea rituals, alongside the ubiquitous apple.
Apple English breakfast tea series
Three new drinks are headlining this partnership: The apple English breakfast milk tea (from S$5.20), apple English breakfast brewed tea (from S$4.90), and apple English breakfast lemon tea (from S$5.20).
Infused with delicate fruity notes from red Fuji apples, this floral-based tea is built upon a distinct five-tea blend featuring assam, lapsang souchong, Four Seasons Spring, Highland Qilan and Golden Pekoe — teas from India, China, and Taiwan.
Collectibles inspired by apple still-lifes
The drinks will come in limited-edition packaging and carrier bags inspired by Henri Fantin-Latour’s A Plate of Apples, Paul Cézanne’s Still Life with Water Jug and Mark Gertler’s The Basket of Fruit.
You can also look forward to new exclusive merchandise, ranging from shawls to umbrellas, which can only be obtained in fixed bundles.
The Apple Edition travel tag bundle (from S$13.40) comes with two large apple English breakfast drinks and one Apple Edition travel tag.
If you’re looking at a bundle for one, the Apple Edition artist shawl bundle (from S$15.20) features one large apple English breakfast drink and one Apple Edition artist shawl.
Cha Pioneers and Masters members can redeem the Apple Edition picnic mat for 3,000 tea leaves points from July 3 to July 17, while stocks last.
Looking at getting the whole collection? The top 50 spenders from July 3 to July 23 stand a chance to win the full collector’s set inclusive of the artist shawl, umbrella, travel tag, and picnic mat.
If you’re looking to fully immerse yourself even further, check out Chagee’s physical experience at VivoCity from July 3 to July 12. You can snag a free photobooth experience along with a chance to win exclusive Chagee | Tate merchandise!
For more ideas on what to eat, check out KFC Singapore’s new National Day Curry X Sambal series, or this new Mediterranean concept in Bugis!
LeAnn loves going on spontaneous food explorations based on recommendations from the strangers. Be it talking to her driver during a short car ride, or eavesdropping on the table beside her, she’ll want to get all up in your foodie business!
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