These new Adidas x Milo drops are making our SG60 celebrations a little sweeter

We’ve been seeing an absolute upsurge in limited-time foodie merchandise and we’re all here for it.

There was Milo’s 75th anniversary a few months back, featuring adorable renditions of local breakfast icons such as kaya toast and gem biscuits, which sent Singaporeans into a frenzy. 

Then there was a swathe of even more plushie drops, from brands such as Pizza Hut, Burger King, Yang Guo Fu Mala Tang, and many others.

That’s not forgetting last year’s buzz-worthy Adidas x Ya Kun collaboration that toasted to Singapore’s 59th birthday with nostalgic graphic tees, hoodies, and more. 

Adidas’ next collab is equally exciting — there aren’t many long-time F&B brands with a nostalgia factor that can beat Milo!

The two powerhouses are coming together to celebrate Singapore’s 60th, in an exclusive, limited-edition collaboration that draws inspiration from the uniquely Singaporean identity.

Last week, Adidas and Milo announced a “We Can One” tee design and pins that can be redeemed when you spend S$60 on Milo beverages.

But there’s even more swag up their sleeves!

Fuelling Goodness collection

There’s an extended collection of even more Adidas x Milo merchandise that drops on Jul 14.

This collaboration features a collection of t-shirts, pins, and collectibles that celebrate Milo’s rich heritage and Adidas’ “You Got This” spirit — a shared message of fuelling goodness and progress.

Says Chen Ruiyuan, country manager for Adidas Singapore: “We’re thrilled by the overwhelming response to our 2024 collaboration with Ya Kun and the fact that people are still talking about it today is incredibly rewarding.”

“With this year being SG60, we knew we had to do something special and partnering with MILO, a brand deeply embedded in the childhood memories of Singaporeans across generations, was a natural choice,” he adds.

At the heart of the collection are three exclusive starter pack tees: Running, Lepak, and Stay Home — each infused with familiar Singlish phrases and a touch of local flair.

First up, is the Running Starter pack tee made for the go-getters who love clocking miles. The design pairs Adidas running gear with on-the-go servings of Milo in its iconic Tetra Pak cartons, iced energy bottles and snack bars — the perfect pick-me-up after a run.

Another design is the Lepak starter pack tee for those who are all about chilling (just like us). It features all the essentials we’d throw on when heading out to tabao lunch: The classic “kopitiam outfit” of singlets, tote bag, and cap — plus a nod to our favourite Milo drinks — illustrated on the tee. 

For the homebodies, there’s the Stay Home starter pack tee that’s all about missing out — and loving it. With cosy sweaters, comfy shorts, gadgets, and Milo pantry staples such as cereal, ice cream, and hot Milo, the design perfectly captures the vibe of a stay-in Netflix night.

The drop will be available for purchase at selected Adidas stores or online from Jul 14. If you’re looking for tees for your little ones, all designs are available for heat-press, too (from S$40).

But wait, that’s not all: The new Made For You pins and charms (S$12 each) are a must-have, too. It features fun designs of Milo serves, including hot mugs to Milo Dinosaurs, with classic Adidas motifs. How cool would it be to flaunt them all?

Even more merchandise for the early birds

If you can’t get enough of all these collectibles, there’s a bonus treat: A complimentary sachet kit that’s designed to resemble the iconic three-in-one Milo pack. Inside, you’ll find a tote bag, stickers, and Milo goodies.

To get your hands on it, be one of the first 60 shoppers to spend a minimum of S$150 on the Adidas x Milo collection at one of these outlets: Adidas Brand Centre Orchard, Marina Bay Sands, Suntec City, or VivoCity. 

If you missed getting a good ol’ cup of Milo-truck Milo — we all know it hits differently — good news! Catch the truck outside Adidas Brand Centre Orchard on Jul 26, Aug 2, and Aug 9 from 2pm to 5pm, where AdiClub members can enjoy a cup of free Milo. 

P.S. You’ll need to have signed up for a free AdiClub membership to access the Adidas x Milo collection — and to redeem the free Milo from the truck!

For more limited-time collabs, check out Chagee’s new earl grey flavour in collaboration with Alice’s Adventures in Wonderland. Alternatively, check out new menus in June for more ideas on what to eat.