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Fi Woodfire Thai starts afresh at Shaw Centre, with charcoal-grilled signatures and new dishes

Shannon Yap | July 11, 2025

When a restaurant names itself after fire, you best believe it’s not messing around. 

Fi Woodfire Thai — named after the Thai word for “fire” — brings serious heat to the table by blending traditional Thai flavours with the soul-warming charm of woodfire cooking. 

First launched last year at Robertson Walk, the restaurant is best recognised for its punchy dishes and distinctive smoky flair. 

It has since made a move to a new home at Shaw Centre, following redevelopment plans in the Robertson area. It opened its doors to the public officially this week on July 8.

Fi Woodfire Thai
Fi Woodfire Thai was ignited from a burning passion for Thai cuisine by founders Shaun Leong and Joanne Toh. Photo: Fi Woodfire Thai

Helmed by The Hey Co — the same team behind brands such as 8 Korean BBQ and South Side Keppel — this blazing-hot concept takes pride in its signature double-insulated woodfire oven that can roar up to 450°C. 

The result? Classic Thai dishes jazzed up with a bold, smoky touch that’ll keep you coming back for more.

Fi Woodfire Thai
Fi’s kitchen is where the essence of wood-fire cooking comes to life. Photo: Fi Woodfire Thai

The space at Shaw Centre brings with it an open-concept kitchen — a full display of all the fire-powered action as head chef Arom Eploi and his team wields the flames with precision.

With dim lighting and lime-washed walls, the new Fi Woodfire Thai embraces a rustic look that feels intimate for slow dinners and cosy gatherings.

Where the soul of Thai cuisine meet bold flavours

Fi Woodfire Thai
The Son-In-Law egg is a starter to look out for. Photo: Fi Woodfire Thai

A beloved Thai dish to kickstart your meal is the Son-In-Law egg (S$10 for three pieces) that is one of Fi’s new additions to the menu.

It delivers big on flavour with its gooey-centred egg, crispy shallots, and curry leaves. Finished off with a housemade strawberry tamarind sauce, this dish hits sweet, sour, and salty — all in one addictive bite. 

Fun fact: Its name is a cheeky nod to Thai folklore where it’s said that protective parents would serve this to remind their new son-in-law to treat their daughter right (as he should!) — or else.

Fi Woodfire Thai
These ribs are outrageously good! Photo: Shannon Yap/HungryGoWhere

Fi’s signature “moo ping” rib (500g bone-in for S$48) is the undisputed showstopper here — a gutsy, elevated take on Thailand’s popular street food

Unlike the classic moo ping skewers, the pork ribs here are slow-grilled over lychee wood until fall-off-the-bone tender. The meat is imbued with a deep smokiness, too, which makes it finger-licking good!

It comes served with charred sticky rice cake and a zesty nam jim jaew — a classic Thai chilli dipping sauce — that pulls everything together. 

Fi Woodfire Thai
Clearly, Fi Woodfire Thai takes its wood-fired dishes very seriously. Photo: Shannon Yap/HungryGoWhere

The hot-favourite French poulet (half for S$32) is another impressive, well-executed protein. 

Delivered daily to the restaurant, the fresh, cage-free GG French poulet chicken is valued for its naturally succulent flesh — and yes, it does live up to its name. 

Similarly, the meat is roasted over lychee wood, and carries a distinct, yet well-tempered, smokiness. The chicken is satisfying on its own, while the accompanying chicken liver sauce — that isn’t overly gamey — adds an umami richness.

Fi Woodfire Thai
Fi’s pineapple rice stack is spruced up with more lavish ingredients. Photo: Shannon Yap/HungryGoWhere

If you’re hankering for carbs, the pineapple rice stack (S$24) is a new creation that gives the Thai classic a luxe little spin. Besides the usual suspects, this dish also sees toppings of ikura (Japanese salmon roe) and tobiko.

Familiar and comforting, it’s exactly what you’d want from a plate of good ol’ pineapple rice.

Fi Woodfire Thai
Fi Woodfire Thai has newly rolled out a slew of Thai desserts. Photo: Shannon Yap/HungryGoWhere

You can’t leave Fi Woodfire Thai without trying the red ruby (S$12) — a traditional Thai dessert that‘s all about crunchy water chestnuts coated in chewy tapioca gel, and served with rich, creamy coconut milk.

Fi’s rendition hits the mark — the vibrant red morsels have that delicate chew on the outside, with a crunchy bite at the centre. It’s refreshing and just the cooling treat you’ll want on a sweltering day.

Drinks-wise, its latest offerings include an iced matcha Thai tea (S$8) and inventive Thai-inspired cocktails (S$20) such as the Tom Yum Mule — a unique concoction of ginger beer, chilli paste, and lemongrass.

So if you’re on the hunt for a Thai restaurant that’s bursting with bold, mouthwatering flavours — and in the heart of town, to boot — Fi Woodfire Thai is that spot to be at!


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Shannon has the taste buds of a grandmother and perpetually struggles with a food coma.

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