Women-led grill house Homeground Grill & Bar to close by Dec 25
After three years of operating Homeground Grill & Bar, childhood friends Nellie Tan and Chrystal Yeong have decided to call it quits. The last day of service for the grill house is Dec 25.
Speaking to HungryGoWhere, Yeong said that the main reason for the closure was the founders’ “personal choice” to move on to the next phase in their lives. Since opening Homeground Grill & Bar on Serangoon Road in January 2019, the pair felt that they have accomplished their mission to create a go-to place for foodies to enjoy quality grilled food in the heartlands.
Other contributing reasons for the closure were the rising costs in food and utilities. Adding that it has been “a very tough climate for F&B businesses” lately, Yeong said the cost of electricity tripled, while the cost of food rose by 10 to 15 per cent this year.
While there are no concrete plans to reopen Homeground Grill & Bar for now, Yeong said that they were exploring a takeaway concept based in a shopping mall for their next venture. The idea is still undergoing a financial analysis and a decision to invest in it has not been finalised. That said, Yeong targets to launch it by the first quarter of 2023 if a go-ahead consensus is reached.
Homeground Grill & Bar became famous for its charcoal-grilled paleo comprising meat, seafood and vegetables. Crowd favourites are the charcoal-grilled portobello mushroom (S$8) and the charcoal-grilled salmon and garlic mash (S$24).
Reminiscing on how the business has thrived over the past few years, Yeong said the team was grateful for the memories and would always treasure the support given by customers and regulars.
“Hearing regulars refer to us as their ‘homeground’, and recommending us to their friends and loved ones, is something that means a lot to us. First drink, first girlfriend, first child, first job — we got to see it all and be part of that milestone with them. That is something we will always carry with us,” Yeong said.
Homeground Grill & Bar is on the GrabFood delivery service. You can also book a ride there.
Homeground Grill & Bar
1088 Serangoon Road
Nearest MRT station: Boon Keng
Open: Tuesday to Friday (6pm to 11.30pm), Saturday and Sunday (1pm to 11.30pm)
1088 Serangoon Road
Nearest MRT station: Boon Keng
Open: Tuesday to Friday (6pm to 11.30pm), Saturday and Sunday (1pm to 11.30pm)