[CLOSED] Long queues as Japanese cheese tart chain PABLO opens at Wisma Atria

By HungryGoWhere July 11, 2021
[CLOSED] Long queues as Japanese cheese tart chain PABLO opens at Wisma Atria
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If you were walking by Wisma Atria on Tuesday (Aug 8), you would have heard cheers and drums.

That would have been the launch party of the wildly popular Japanese cheese tart chain, PABLO.

The long snaking queues started nearly three hours before the official opening at 12pm.

The first customers were seen queueing as early as 9.45am.

It wasn’t all boring for these ‘kiasu‘ customers though, with dance performances and percussion drumming at the launch party.

PABLO’s first outlet here in Singapore will be a cafe, instead of a simple grab and go style.

It shows the confidence in the success that PABLO has for its Singapore branch.

Looking at the snaking queues which stretched to even outside the mall, PABLO is drawing in crowds from day one.

Customers can also take a peek at how the tarts are being made through the window glass at their bakery just by the side of the cafe.

For now, PABLO will be offering three different flavours for their cheese tarts – Original, Matcha and Chocolate.


In Japan, PABLO outlets allow you to choose the ‘doneness’ of the tarts – rare or medium, but PABLO Singapore will only be offering the medium doneness.

The original can be purchased at $15 for the 15cm tart while both the Matcha and Chocolate are available at $18.

PABLO is offering a coffee/tea set with one slice of original cheese tart for $9.50. The Matcha and Chocolate flavours will not be available in slices.

If you’re someone who prefers a firmer and denser cheese tart, the Premium Cheese Tart is the one for you. ($7.50 for a slice, $28 for a full tart).

Outside of their tart selections, PABLO is offering their Baked Mini Tarts ($3.50), the Matcha and Chocolate flavours are priced at $3.80.


PABLO’s soft serve ice cream ($3.90), available in Original and Matcha, is one to look out for – you can taste the hints of cheese and it’s not too sweet.


There is also a range of smoothies available ($7.80-$8.50) alongside their signature coffee ($5.50 for hot, $6 for iced).

PABLO Singapore looks to offer a wide variety of their signatures right in the heart of town at Wisma Atria.


All in all, PABLO looks to be rather worth the hype.

If you’re looking to get a taste of their famed Japanese cheese tarts, you will have to go early and brave the queue.

Or you could wait a month later when the hype dies down, if it even does.



PABLO Cheese Tart Singapore
Address: Wisma Atria Shopping Centre, 435 Orchard Road #01-02/38, Singapore 238877
Tel: +65 6835 9269
Opening Hours: 10:00am – 10:00pm

This archived article appeared in an earlier version of HungryGoWhere and may not be up-to-date. To alert us to outdated information, please contact us here.



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