[CLOSED] Liang Sandwich Bar set to return as Liang Crispy Roll
Liang Sandwich Bar opened its first outlet in Singapore in July 2018 and quickly gained fame for their signature Crispy Roll, and having Mandopop king Jay Chou as their ambassador. That is why the sudden closure of all four outlets in Singapore came as a shock to diners here.
However, fans of the brand should not lose hope yet. Mr Jarvin Leow, the CEO of LIANG Group of Companies (the Master Franchisee for South East Asia), explained in a press statement today about this issue.
In the statement, Mr Leo said, “Singapore has always been a key market for Liang Sandwich Bar in the region and we wish to clarify that the sudden closure of all outlets in Singapore was made solely by the local franchisee without proper consultation or authorisation from us or the Brand Principal”.
However, he also added, “We apologise to our customers for this disruption of our food offerings and reassure them that this closure is not permanent.”
Liang Sandwich will be rebranded as Liang Crispy Roll and will relaunch at several locations in the fourth quarter of 2020. Diners can look forward to both their signature items and new additions to the menus as well, while Jay Chou will remain as the brand’s ambassador.
These transformation efforts have been ongoing in several other countries since July 2019, and the refreshed brand is also set to launch more outlets in New York, Melbourne, Seoul and many more in the second quarter of 2020.
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